CMO Tariq Hassan has driven tremendous success with the restaurant company’s influencer strategy, leveraging both celebrities and fans to drive sales and traffic through several campaigns.
Separating that brand’s image from Hardee’s has yielded positive results for both restaurants
Celebrity partnerships and engaging social media emphasize that the restaurant chain offers something for everyone
The Whopper and customizability are hallmarks of the restaurant concept’s branding
A fine-dining heritage and knowledge of its customer base helps the restaurant chain resonate with its audience
Global director of social media and digital engagement shares how the company elevates the restaurant brand
Marketing leader at 750-unit chicken finger restaurant works to weave brand into pop culture conversation
The CMO has boosted loyalty and marketing at the restaurant chain